In the Gita, I observe that Krishna also asserts his ego. Why is that?

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Krishna is the Supreme God. He is Achyuta - He never becomes conditioned by matter whereas we of this world have material embodiment. We are always kicked by Maya, whereas Maya dances according to Krishna’s tunes. Therefore, Krishna alone can afford to be egotistic. He is the Supreme Controller and all the others including 330 millions of lesser gods are all controlled. We are all Krishna’s servants.